Display unit



May 31, 1938. MULL 2,119,085

' DISPLAY UNIT Original Filed April 26, 1937 2 Sheets-Sheet l JZrf/zzzrfl. Mull,

May 31, 1938. A. B. MULL 2,119,085

DISPLAY UNIT Original Filed April 26, 1937 2 Sheets-Sheet 2 Patented May31, 1938 umrs STA OFElC thon Paper Mills Company, Rothschild, acorporation oi Wisconsin Wis,

Original application April 28, 1937, Serial No.

Divided and this application November 13,1937, Serial No. fiefihll 2Claims.

This application is a division of Patent No. 2,l3,153, Jan. 18, 1938.

This invention relates to a display unit which can be removably attachedto any suitable supporting surface.

Qne of the objects of this invention is to provides. display sheetcarrying advertising matter thereon which can be conveniently afixed toany supporting surface or object.

(Ether and further objects and details of the invention will be apparentfrom the following descriptions and accompanying drawings, where= Figure1 illustrates a. plan view of one embodiment of my invention, suitablefor use as a dis play unit or price tag.

Figure 2 is an enlarged fragmental sectional view token on lines 2-2 ofFig. 1.

Figure 8 is a fragments]. sectional view of the display unit after it isbent on the score line.

Figure l is a rear view of the display unit in assembled condition readyfor attaching to a suitable support.

Figure 5 is an end view of the display unit il= lustrated in Figure lattached to a suitable sup porting surface.

Figure 6 is a fragmental plan view of a modifled form of the displayunit prior to being set no. v

figure 7 is a perspective rear view of the modified form of the displayunit in assembled condition attached to a supporting surface.

Figure 8 is a perspective front view of the display unit illustrated inFigure 7.

Figure 9 is a plan view of further modification of the display unit.

Figure ll) is a rear view of the display unit illustrated in Figure 9 inassembled condition.

One embodiment of the invention is illustrated in Figure 1, wherein itindicates a. display unit made of a stiff paper sheet or board. Anydesired configuration may be given to the sheet de-' pending upon thecharacter of the advertising for which it is designed. The configuration11- lustrated in Figure l is adapted, for example, for use as a pricetag to he smiled to any desired article. One margin of the unit isprovided with a score line 22 and a slit 8t which forms a continuationof the score line 'thereby forming a flange portion l. The flangeportion is scored along line '38 to provide a free tab portion to.Flange portion d and tab 36 are provided on one face thereof with anadhesive coating of pressure sensitive composition which is protected bya peelable cover strip 26. Such cover strip may be made of plainglasslne, lacquered glassine, hoiland cloth, and the like which willadhere to the adhesive coating but will readily peel therefrom. One edge26 of the cover strip extends beyond the score line 2 1 as shown inFigures 1 and 3 in order to facilitate grasping of same.

In using this display unit the body portion it is bent at right anglesto the flange portion l along score line 22 as shown in Figure 3. Thecover strip Ell is then peeled off. The tab at is then folded on scoreline 38 as indicated in dotted lines in Figure l, and the free tabportion 3% is pressed against the body it as shown in Figure 4 andretained thereagainst by the adhesive. The flange l is then pressedagainst a supporting surface 32 as shown in Figure 5 thereby retainingthe display unit in an inclined position rela tive to the supportingsurface for attracting at tention.

I prefer to use a hot melt pressure sensitive adhesive composition asdisclosed in concluding application Serial No. ;!5e'for coating flange 3and tab :36. Thiscomposition consists essentially of a cohesive agent,an adhesive agent. a

I thermoplastic solvent therefor, and a modifier.

The following composition is suitable for use on display units made ofcardboard:

' Per cent by weight Rubber i- 15 Vlsprdnal (isobutylene polymer) 15 IAmorphous parafiln wax (ll/l. P. F.) 19 Methyl abietaten ufl 25 Estergum., 25 Glycol-inc 0.5 l-lyulro ulnon 0.5

The composition is preferably, heated to about lull-200 F. and isapplied to the base sheet by means of a roll or doctor blade heated toabout 180 -200 F. so as to spread a thin layer of the composition ofsuitable thickness on the base sheet. The base sheet is preferablysupported on a heated roll coacting with the spreader roll and spacedaway sufilciently to permit the desired thickness of coating to beapplied. After the adhesive coating is spread it is congealed by passingthe web over a chilled roll and a' cover strip is appliedlightlythereto. This method and apparatus for carrying same out is disclosed inPatent No. 2,089,525 August-10, 1937.

The display unit will remain firmly in place after being so attached,but it can be readily removed from the supporting surface by simplypeeling it oh without fouling or marring the sup porting surface in anyway, and may be reapplied by simply pressing it again into position.

The display unit may be made of any suitable sheet material such ascardboard, sheet metal, veneer, stiflened cloth, sheets made ofsynthetic materials such as celluloid, resins, and the like. It isobvious that any sheet material which may be printed or impressed withany indicia or to which any advertising matter may be aflixed or madeintegral therewith is contemplated within the scope of this invention.Any suitable shape, form or contour may be given to the display unitdepending upon the purpose for which it is to be used.

An important advantage of the display unit made in accordance with theforegoing description is that both sides of the display unit areunobstructed and are visible after being attached to any supportingsurface. Any advertising matter carried on both sides of the displayunit is thus always visible to the eye as the body of the unit is spacedaway from the supporting surface. The utilization of both faces of theunit and its spaced condition when attached thus gives the unit greatattraction value.

Figures 6 to 8 illustrate a further modified form of the invention. Thedisplay unit consists of a body portion of any suitable material whichis scored along line l3 to provide panel portions l and II which can befolded at any suitable angle to each other, as shown in Figures 7 and 8.One margin of the unit is provided with a score line 43 and a slit 4|forming a continuation of the score line beginning at the intersectionwith score line 40, thereby forming a flange portion. This flange 4 anda free tab 42 are coated with a pressure sensitive composition l8 whichis protected by a peelable cover strip 20. One edge portion 24 of thecover strip preferably extends beyond the score line 43 to aiford agrasping portion as explained in connection with the displayunit'illustrated in Figure 1.

In setting up this display unit the panels i0 and il, while in flatcondition relative to each other, are bent at an angle to the flange 4along score line 43. The cover strip 20 is then peeled by grasping theedge 24 there6f. Tab 42 is then folded on score line 40 as shown inFigure '7. Panel portions I0 and H are folded at right angles alongscore line i3 and the adhesive coated face of tab 42 is then pressedagainst the panel portion Ii as shown in Figure 7 to maintain the unitin proper assembled condition. The adhesive coated face of flange 4 isthen pressed against any desired supporting surface 32 for displaypurposes. As indicated in Figure 8, the surfaces 30 of the panelportions may be printed or ornamented in any suitable manner.

Figures 9 and 10 illustrate a still further modiflcation of theinvention wherein the display unit consists of a body portion ID ofcardboard or other suitable sheet material provided at one margin withascore line 50 which forms a flange 4. This flange is coated with apressure sensitive adhesive composition I l which is protected by apeelable cover strip as explained in connec-' tion with the previousmodifications of the display unit. Flange 4 is scored along line 46 soas to form a free tab 44.

In setting up the display unit the body portion I0 is bent on score line50 and the cover strip is then removed. Tab 44 is then bent on scoreline 46 and its adhesive coated face pressed against the body III asshown in Figure 12. Flange 4 is then pressed against any suitablesupporting surface so as to maintain the body portion I 0 at an anglethereto in the same relation as shown in Figure 5. The body portion maybe contoured and printed to represent any desired object such as abottle as illustrated in Figure 9.

It is obvious that the construction herein disclosed may be utilized fordisplaying a great variety of objects made of paper, cardboard, metalfoil, synthetically produced sheets and the like. The construction maybe utilized, for example, to represent paper cartons, cans, and similarlight objects, by attaching them to any desired supporting surface.

It is obvious that many variations and changes may be made in thespecific embodiment of the invention herein disclosed, and it is to beunderstood that all such variations are intended to be included intheappended claims as is broadly consistent with the prior art.

I claim: 7

l. A display ,unit comprising a body portion, one margin of said bodyportion being provided with a score line to form' a flange portion, saidflange portion being coated with a pressure sensitive adhesive foraflixing the display unit to a supporting surface, said flange portionbeing scored to provide a free terminal tab portion hinged to the flangeportion on said score line, said tab portion being bent at an angle tosaid flange portion to permit direct attachment of said free tab portionto said body portion by said adhesive for retaining said flange at an.

angle to said body portion.

2. A display unit comprising a body portion, one margin of said bodyportion being provided with a score line to form a flange portion, saidflange portion being coated with a pressure sensitive adhesive foraflixing the display unit to a supporting surface, a peelable coverstrip protecting said adhesive coating, one margin of said cover stripextending beyond said score line to atford a grasping portion therefor,said flange portion being scored to provide a free terminal tab portionhinged to the flange portion, said tab portion being bent at an angle tosaid flange portion to permit direct attachment of said free tab portionto said body portion by said adhesive for retaining said flange at anangle to said body portion.

ARTHUR B. MULL.

